‘Deadstock’ Adopts VeChain’s Blockchain And IoT Solutions For Authenticity

December 8, 2021

Darko Simunovski

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Deadstock officially announcing its plans to use VeChain’s blockchain technology to deliver the greatest degree of authentication possible to the US and Canadian markets. Deadstock combines their forward-thinking approach with the latest technological offerings from VeChain to ensure the highest degree of security and confidence for its users and their shopping experiences.
Blockchain technology has been growing in popularity and witnessing increasing adoption levels, particularly for verifying the provenance of rare and limited-edition items. One of the major flaws of the majority of current systems, however, is that they are still often private blockchains, typically relying on the public’s general trust in the manufacturer or third party handlers to verify product authenticity. VeChain’s public blockchain technology eliminates this middleman scenario and combines with Deadstock’s innovative mindset and advanced streetwear marketplace app, changing the game for vendors and consumers adoption of blockchain technologies.


The immutable nature of public blockchain combined with VeChain’s encrypted NFC tags means Deadstock is setting a new standard amongst sneakers and street wears marketplaces. Deadstock can simultaneously ensure the security of its products, providing the highest level of authentication and its unique features as well as eliminating the risk of fraud when it comes to resale and secondary markets.
As with the fashion industry, goods are becoming an evermore pressing issue within the world of e-commerce. Deadstock addressed the burgeoning problem of counterfeit products by employing human experts combined with cutting edge technological advancement, ensuring each product’s authenticity throughout the logistics trail and eliminating the possibility of any substitutions taking place along the way.

Each item received is thoroughly inspected and verified by Deadstock’s expert team. Upon passing authentication and meeting condition standards, each item then gets assigned a unique NFC tag that users can scan with their mobile device to access each product’s facts and features, unique secured identity data stored on the VeChainThor blockchain, where it remains for the item’s lifetime.

Deadstock have identified key industry problems and addressed them using technology to optimize and enhance the user experience.

“We love that we are collaborating with VeChain to bring the highest level of authentication and security to sneakers and streetwear, while also utilizing their blockchain services for future growth,” said Deadstock CEO, Brian Berber.

Jason Rockwood, General Manager of VeChain Americas, said, “We have been working with many high-profile fashion brands to verify the authenticity and ethics of manufacturing. Clients like Deadstock are a great and exciting addition to our whole portfolio business.”

VeChain’s mission to expand a robust and sustainable ecosystem across a wide variety of industries is the main target. VeChain is a blockchain-enabled platform that is designed to enhance supply chain management processes. By utilizing tamper-proof and distributed ledger technology, VeChain provides retailers and consumers with the ability to determine the quality and authenticity of products that are bought.

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