Sandbox Has A New Partnership With WMG

February 8, 2022

Darko Simunovski content is written in English. Translations into other languages are automated and there may be minor text errors.

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Sandbox is a community-driven platform where creators can monetize voxel assets and gaming experiences on the blockchain.

Ethereum-powered metaverse Sandbox has announced a partnership with one of the world’s largest music companies, Warner Music Group WMG, and this excitingly marks Warner Music’s first steps into the NFT and metaverse realm.

Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group states:

“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate. As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before. As part of this agreement, WMG acquired an ESTATE, that will act as a portal through which we can expect some of WMG’s talent to make an appearance in The Sandbox — thus creating a new arena for musical entertainment in the metaverse and this ESTATE will be a hybrid of musical theme park and concert venue.”

Another statement comes from Bertrand Levy, VP Global Partnerships of The Sandbox, saying:
“As a former entertainment executive, I’m very excited to have one of the biggest music companies in the world with some of the most talented artists joining The Sandbox to create talent-oriented experiences.“
The Sandbox plans to “hold a LAND sale at a later date, which will allow music fans to buy coveted LANDS adjacent to the WMG property.”

Users can buy and sell Sandbox metaverse land on Open Sea

SAND is the utility token used throughout ecosystem as the basis for transactions and interactions as well as staking and governance.

It is an ERC-20 utility token built on the Ethereum blockchain and it has finite supply of 3,000,000,000 SAND.

This news will be positive fitback for SAND currently traded at $4.78 price per token with $4,427,065,105.00 Mcap. Its price is 4.78% up in last 24 hours.

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